We’re on a mission to stop the valuable, critical and finite materials inside electricals from going to waste. Together with partners we are transforming the UK’s e-waste system, and empowering more people to reuse and recycle their electricals through our Recycle Your Electricals campaign. For the good of people, our economy, and our planet.
Find out moreOur in-depth research, Industry briefings, targeted investment and inspiring communications are making a difference. Millions more people have started recycling their electricals.
We’re looking to support pilots that introduce or expand local recycling options – including on-street bring banks, community collection points and refurbishment of existing bring banks.
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Over 9.2 million more adults are now reusing and recycling their electricals than when we began in 2020. Explore our 5-year impact report to see what we’ve learnt about changing behaviours, the collaborations that made it possible, and what comes next.
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If we throw batteries or electricals in the wrong bin, they can get crushed in bin and recycling lorries and cause serious fires. They always be recycled separately from our household rubbish and recycling. To help protect your local area, please use our Battery Fire Communications Toolkits to help spread awareness and ensure these items are disposed of safely.
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Our award-winning, highly effective messenger HypnoCat has now hypnotised residents in over 300 areas across the UK.
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From Orkney to the Isles of Scilly, we’ve funded over 70 pilots to make it easier for over 12.5 million more people to recycle their electricals closer to home
More and more people are using our Recycle Your Electricals website to confidently delete their data, sort their electricals and find their nearest drop off points to fix, donate and recycle them
Nearly half the people who see our campaign say they plan to recycle their electricals in future. We’re making electrical recycling the easy and obvious choice for millions of people.
We work with hundreds of local authorities, businesses and local communities. Partnership is critical to making it easier for us all to fix, donate and recycle our electricals. We’d love to hear from you if you’re interested in protecting our planet’s precious resources.
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