Welcome to Material Focus

Discarded unwanted electricals are the fastest growing waste stream in the world – and the UK. We are making it easier for everyone across the UK to fix, donate and recycle their electricals, to stop precious resources from being lost forever.

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Our in-depth research, Industry briefings, targeted investment and inspiring communications are making a difference. Millions more people have said they’ve started recycling their electricals as a result of our campaign.

International E-Waste Day October 2023

Do you work in an organisation who could help us raise awareness about e-waste and how to minimise its impact? Download our toolkit and join other brands like John Lewis, Currys and Amazon and their employees, customers and suppliers who are helping to tackle this growing issue.

Get involved
Men loading a waste disposal lorry

Electricals Recycling Fund

Launched in August 2022, the fund is currently supporting over 60 projects across the UK  – from expanding recycling collection and drop-off points, to testing new ways to collect more electricals for reuse and recycling.

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Recycle Your Electricals

Our award-winning, highly effective messenger HypnoCat has now hypnotised residents in over 200 areas across the UK. He will be returning to TV in October 2023. Listen out for his hypnotic catchy trance beat and mesmerising lyrics that you won’t be able to get out of your head!

See the campaign

Our impact

Work with us

We work with hundreds of local authorities, businesses and local communities. Partnership is critical to making it easier for us all to fix, donate and recycle our electricals. We’d love to hear from you if you’re interested in protecting our planet’s precious resources.

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Sign up for news about partnerships, funding and hear more about the impact we’re having.