Our in-depth research, Industry briefings, targeted investment and inspiring communications are making a difference. Millions more people have said they’ve started recycling their electricals as a result of our campaign.
Do you work in an organisation who could help us raise awareness about e-waste and how to minimise its impact? Download our toolkit and join other brands like John Lewis, Currys and Amazon and their employees, customers and suppliers who are helping to tackle this growing issue.
Launched in August 2022, the fund is currently supporting over 60 projects across the UK – from expanding recycling collection and drop-off points, to testing new ways to collect more electricals for reuse and recycling.
Our award-winning, highly effective messenger HypnoCat has now hypnotised residents in over 200 areas across the UK. He will be returning to TV in October 2023. Listen out for his hypnotic catchy trance beat and mesmerising lyrics that you won’t be able to get out of your head!
We’re making recycling information easy to find in our online locator. And we’re adding more recycling locations all the time.
From the Orkneys to the Isles of Scilly, we’ve funded 60 projects to make it easier for over 12 million more people to recycle their electricals closer to home
More and more people are finding their nearest reuse and recycling points on our Recycling Locator
Nearly half the people who see our campaign say they plan to recycle their electricals in future. We’re making electrical recycling the easy and obvious choice for millions of people.