Our in-depth research, Industry briefings, targeted investment and inspiring communications are making a difference. Millions more people have said they’ve started recycling their electricals as a result of our campaign.
Batteries hidden in electricals caused over 700 fires last year, when crushed in recycling centres, bins and recycling lorries. Download our battery fires communications toolkits to help educate the public on how to recycle safely.
Launched in August 2022, the fund is currently supporting over 60 projects across the UK – from expanding recycling collection and drop-off points, to testing new ways to collect more electricals for reuse and recycling.
We’re making recycling information easy to find in our online locator. And we’re adding more recycling locations all the time.
Our award-winning, highly effective messenger HypnoCat has now hypnotised residents in over 200 areas across the UK.
From the Orkneys to the Isles of Scilly, we’ve funded 60 projects to make it easier for over 12 million more people to recycle their electricals closer to home
More and more people are finding their nearest reuse and recycling points on our Recycling Locator
Nearly half the people who see our campaign say they plan to recycle their electricals in future. We’re making electrical recycling the easy and obvious choice for millions of people.
We work with hundreds of local authorities, businesses and local communities. Partnership is critical to making it easier for us all to fix, donate and recycle our electricals. We’d love to hear from you if you’re interested in protecting our planet’s precious resources.
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